It was, as former company chair Jim Balsillie said at the time, the result of nearly five years of research and an investment of “scores of tens of millions (of dollars).”įor nearly a decade, the Waterloo-based company was at the top of the smartphone world and could seemingly do no wrong. It was 20 years ago this month the company, then known as Research In Motion or RIM, introduced the first product to carry the name BlackBerry - the 850 email pager. But for others, it’s a painful reminder of a company that was slow to adapt to changing market trends. For some, it’s the poster child of cutting-edge technology developed in Waterloo Region. WATERLOO - BlackBerry is a name that stirs strong reactions among those who hear it.
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